Never use these words.

Advertising professionals are ranked just above car salesmen and insurance salesmen in a study about trustworthiness in business.

Most of the verbiage ad agencies use is completely useless to clients and potential clients and is a complete turn-off when used excessively. We’ve compiled a list of jargon that we never use, and you should avoid:

Experiential
Best practices
Fun
Networking
Game changing
Win-win
ROI
Turn-key
Value add
Dog and pony show
Next level

Use clear and honest verbiage in your dialogue and your marketing and you’ll instantly be more engaged with your audience.