STAY CURIOUS.
Creativity thrives on curiosity. Which is why we’re compelled to keep learning — and sharing what we learn with anyone willing to listen (or in this case, read). Peruse some of the musings from our curious blog curators. We’d love to hear your thoughts too, so reach out anytime.
You Don't Need to Be a Designer to Make Great Brand Decisions
Let's be honest about what usually happens when a business owner sees new creative work for the first time.
You get an email with logos attached. You open them. You feel something. And then you immediately start second-guessing that feeling.
You forward it to your spouse. Your best friend. Maybe your most opinionated employee. Now you've got three different opinions bouncing around your head and suddenly none of the options feel right — even though your gut knew exactly what it wanted sixty seconds ago.
You Don't Hate Your Brand. You've Just Outgrown It.
There's a particular kind of discomfort that's hard to name at first.
It shows up when you're handing someone your business card and you rush past it — "here, but the website is a little outdated" — before they even turn it over. It shows up when a potential client asks for your portfolio and you spend ten minutes rearranging your homepage in your head before sending the link. It shows up when someone asks what you do and you somehow end up explaining it for four minutes without ever quite landing the point.
The Invisible Business Problem: You're Great at What You Do, But Nobody Knows It.
You're good at your job. Really good. Your clients love you, your work speaks for itself, and you've built something worth being proud of.