STAY CURIOUS.
Creativity thrives on curiosity. Which is why we’re compelled to keep learning — and sharing what we learn with anyone willing to listen (or in this case, read). Peruse some of the musings from our curious blog curators. We’d love to hear your thoughts too, so reach out anytime.
She Was Doing Everything Herself — Including the Brand. Here's What Changed When She Let Go.
There's a version of building a business that looks like this: you're the founder, the marketer, the salesperson, the customer service rep — and yes, the designer. You made the logo. You picked the colors. You wrote the tagline at midnight on a Tuesday when you were too tired to second-guess it.
And it worked. For a while.
You Don't Need to Be a Designer to Make Great Brand Decisions
Let's be honest about what usually happens when a business owner sees new creative work for the first time.
You get an email with logos attached. You open them. You feel something. And then you immediately start second-guessing that feeling.
You forward it to your spouse. Your best friend. Maybe your most opinionated employee. Now you've got three different opinions bouncing around your head and suddenly none of the options feel right — even though your gut knew exactly what it wanted sixty seconds ago.
The Invisible Business Problem: You're Great at What You Do, But Nobody Knows It.
You're good at your job. Really good. Your clients love you, your work speaks for itself, and you've built something worth being proud of.